MOTIVATION
Motivation and its Theories "The force which drives behaviour.” • Direction that is, what a person us trying to do. • Effort that is, how hard a person is trying. • Persistence that is, how long a person continues trying. Theories of Motivation • Content Theories. • Process Theories . 1. Content Theories (i) Hierarchy of Needs Theory Abraham Maslow :- There is a hierarchy of five needs physiological, safety, social, esteem and self-actualization and as each need is sequentially satisfied, the next need becomes dominant. Maslow’s Hierarchy of Needs • Biological and Physiological Needs - Air, food, drink, warmth, sleep, etc. • Safety Needs - Protection from elements, security, order, law, Limits, Stability, etc. • Belongingness and love Or Social Needs - Work group, family, affection , relationships, etc. • Esteem...